Sunday, March 20, 2016

Tepis Stigma Pengemudi Taksi, Jadikan Taksi Moda Transportasi Primadona

Wawancara Imajiner dengan Pengemudi Taksi

Pengemudi taksi sulit memenuhi setoran?

Ya, Sulit mendapat penumpang karena persaingan tidak sehat dengan Uber dan Grab. Jalan macet juga menjadi penyebab lainnya.

Mengapa pengemudi taksi lebih suka penumpang jarak jauh

Penumpang jarak jauh membayar sewa lebih banyak, jadi setoran gampang terpenuhi. .

Bukankah ada ketentuan tarif buka pintu, tarif km selanjutnya dan tarif jam berikutnya?

Tetapi kalau jarak dekat tetap merugi.

Hapus Stigma Pengemudi Taksi

Hapus Stigma Pengemudi Taksi

Jalani profesi anda dengan tulus, jujur dan ikhlas.

Layani semua penumpang, baik jarak dekat maupun jarak jauh atau ke tempat yang aksesnya macet.
Manfaatkan jam operasional, jangan pernah menolak penumpang.

Dasar Pemikiran

Karena pengemudi taksi tidak pernah menolak penumpang, maka penumpang jarak dekat yang bepergian lebih dari 2 orang akan mempertimbangkan naik taksi ketimbang naik moda angkutan lain seperti ojek, bajaj, angkot dan lain lain.

Contoh perhitungan

Tarif Taksi di Ibukota:
  • Rp 7.500 tarif buka pintu,
  • Rp 4.000 per km atau  Rp 400 per 100 m,
  • Rp 48.000 per jam atau Rp 800 per menit.
Penumpang jarak dekat: 5 km
Tarif yang dibayar penumpang: Rp7.500,- + 5 km * Rp4.000,-/km + tarif jam (kalau berhenti/macet atau menunggu) = Rp27.500,-
Diasumsikan jalan tidak macet berarti tarif jam tidak ada

Mudah-mudahan taksi menjadi moda transportasi primadona penumpang jarak dekat

Kalau masyarakat sudah terbiasa pada kenyataan pengemudi taksi tidak pernah menolak penumpang, penumpang di gang atau jalan kecilpun akan mempertimbangkan naik taksi apabila mereka bepergian lebih dari 2 orang.

Thursday, January 15, 2015

www.mahasarana.co.id: Belanja dan Bayar Online Aman dan Instan Kapan Saja Dimana Saja

Gratis Ongkos Kirim 15 Kota di Pulau Jawa Plus Cicilan 0% Hingga 12 Bulan BCA Card
Belanja Online Semua Produk di www.mahasarana.co.id, Gratis Ongkos Kirim untuk Wilayah:
  • DKI Jakarta Kecuali Kepulauan Seribu
  • Kota Bogor
  • Kota Depok
  • Kota Tangerang
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  • Kota Tegal
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  • Kota Surabaya

Monday, December 15, 2014

Riwayat Kota Di Stasiun Jatinegara, Sejarah KRL Dimulai

... Di Jatinegara kita kan berpisah. Berilah nama, alamat serta. Esok lusa boleh kita jumpa pula....

BEGITULAH Ismail Marzuki mengabadikan romantisisme Stasiun Jatinegara pada masa perjuangan. Tempat berpisah untuk berjumpa kembali berkat kuda besi bertenaga uap dan juga bertenaga listrik.

Ya, Stasiun Jatinegara di Jakarta Timur tak hanya menjadi tempat para pejuang tiba di Ibu Kota, tetapi juga menjadi stasiun perintis elektrifikasi kereta dalam kota Batavia pada 1925.

Sejak tahun itu hingga saat ini, sistem jaringan kereta rel listrik (KRL) di Ibu Kota pada dasarnya tak berubah. Jaringan tiang meliputi tiang dan bentangan kawat yang mengalirkan listrik ke KRL zaman sekarang masih bertumpu pada sistem jaringan listrik kuno itu.

Friday, April 25, 2014

How to understand bike geometry

Bike websites and magazines often feature diagrams or tables listing frame dimensions and angles. This is what those numbers mean.


Bicycle geometry affects how a bike fits and rides. It doesn't tell you everything; components and materials are at least as important. And it's less prescriptive than some would have you believe. Bike geometry grew out of practical considerations rather than pure maths. To fit comfortably, the saddle went here, the bars went there, and the front wheel had to be there so it wouldn't hit your feet. Nevertheless, the numbers do tell you useful things about what a bike will be better or worse at, and whether it will suit you.

Will it fit me?


In the days when bikes had horizontal top tubes and short seat posts, the seat tube length told you whether you'd be able to reach the pedals and stand over the frame when you stopped – in short, whether it would fit. So that's how bikes were sized. This idea hasn't died, despite the fact that most bikes now have a downward sloping top tube and 200mm or more of saddle height adjustment.

Assuming that you can comfortably stand over the frame, the most important frame measurement for fit is the effective top tube length (ETT). This is the length the top tube would be if it ran horizontally from the top of the head tube to the seat post. It tells you how stretched out you will be on the bike, subject to a given handlebar type and stem length.

Once you know the ETT of a bike you find comfortable, you can use this to size up other bikes with the same kind of handlebar. If your 600mm ETT hybrid feels just right and you're in the market for a new one, you want one with something close to a 600mm ETT, irrespective of whether the bike is described as Medium or Large or has 530 or 550mm seat tube. To fine tune the fit, see the Bike Fit Basics article in issue 11 of Cycle Commuter. And don't forget you can try for size before buying at your local bike shop.

Frame angles


Seat tube angles range from about 70-75 degrees. A steeper angle moves the saddle forward while a shallower angle moves it back. Steep is fine for racers. It allows them to ride hard in an aero crouch, as the more open hip angle doesn't constrain breathing or power transfer. It's not so good for more relaxed riding as it transfers more of your weight from your backside to your hands, which can cause aches and pains.

You can change the effective seat tube angle by sliding the saddle forward or back in the seat post clamp, or by fitting a different seat post with more or less 'layback' (the distance the clamp is behind the seat post centreline).

Head tube angles range from about 66 degrees (gravity-oriented mountain bikes) to 74 degrees (razor-sharp road bikes). Other things being equal, a bike with a steeper head angle with steer more sharply and a bike with a slacker head angle will be more inclined to travel in a straight line. Small-sized bikes often have a slacker head angle too, not to change the steering (although it does) but too keep the front wheel from hitting the rider's feet.

The head and seat tube angles on bikes with suspension change as the suspension compresses. Riders cope easily with this, which shows that small differences in geometry aren't critical.

How a bike steers


The biggest influence on how a bike steers is not head angle alone but a measurement that head angle helps determine: trail. This can be calculated if it's not listed. Trail is the distance that the contact patch of the front tyre on the ground trails behind a line drawn through the steering axis (the head tube) to the ground.

Trail figures for bikes range from the low thirties to the high nineties in millimetres, with sixty-something being typical. Lower is good for a more immediate steering feel but can feel 'nervous'; higher is for good for holding a line on bumpy trails but can feel 'lazy'.

These things produce more trail: a larger diameter wheel; a shallower head angle; a smaller amount of fork offset (which is the distance between the fork dropouts and a line through the steering axis). A smaller wheel, steeper head angle, and increased fork offset all reduce trail. Have a look at the diagrams of trail on Wikipedia to see how this works.

This isn't the whole story. Steering feel is also affected by the wheelbase of the bike, your weight distribution relative to the front wheel, the weight of the wheels themselves, the size of the front tyre, the length of the stem, and the width of the handlebar. These things change enormously between types of bike but not so much within types.

Other useful numbers


Wheelbase is the distance between the wheel axles. It's determined by the front centres (the distance between the centre of the front axle and the centre of the bottom bracket) and the chain stay length (the distance between bottom bracket and rear axle). The modern trend is for shorter wheelbases and particularly shorter chain stays. Shorter makes the bike feel more lively. Longer improves stability and, since you're not 'on top of' the rear wheel as much, comfort; it also provides heel clearance for panniers.

The bottom bracket needs to be high enough that the pedals don't hit the ground and low enough that you can still get a toe down. Bikes ridden off-road benefit from extra clearance – a bottom bracket height of more than 300mm – whereas commuter bikes ridden in stop-start traffic are more manageable with a low bottom bracket (270mm or so).

There's more to bike geometry than this, not least because of how the different measurements interact. Just don't be blinded by pseudo-science or someone else's opinion: if your bike feels right, it is right.

Resources:  http://www.cyclescheme.co.uk/community/how-to/how-to-understand-bike-geometry

The Geometry of Bike Handling



Over the past year I've gotten to know Darren Baum of Baum Cycles. He's always been very generous with his time and knowledge when I come to pick his brain. He's refreshingly honest and he says it like it is. He loves to talk shop and is a wealth of information. Last time we spoke I asked him the seemingly simple question about his views on frame geometry and how it affects the handling of a bike. He talked my ear off for nearly 2 hrs! I'll try to give you the quick version of it.



First of all, when we talk about bike “handling”, we are basically referring to how much input is required to make the bike turn. When you hear about how”compliant” a bike is, it has nothing to do with handling. A misconception is that a soft riding bike is a slow turning bike. Seat say angles or how compliant the bike is has very little to do with handling.

One of the biggest myths out there is that small fork rake dimension is a faster steering bike (fork rake typically varies from 40-55mm). This is completely false. People tend to believe this because most touring bikes have a lot of fork rake. Touring bikes are actually very fast steering bikes. At the other end of the spectrum, track bikes are not fast handling bikes. Contrary to popular belief, they’re very slow steering bikes.

Do you ever look at the geometry specs of a bike and wonder what you’re actually looking at to determine if that bike is for you? Does anything make sense to you except for the top tube length? Me neither…


Does anyone else know how to translate this into how a bike handles?

I want to be able to look at a geometry chart and know a couple things. First, what size I need. I usually look at the top tube to determine this (‘B’ in the above chart). Second, it would be nice to understand what handling characteristics I can expect from the geometry the bike is built with.

Before we begin, let me start with a disclaimer. As with most things that have as many variables as a bike there are many opinions. If you ask 10 engineers how a bike is to be designed you’ll get 20 different answers. Darren offers one perspective based on his experience and opinion (which is highly regarded in the industry).

The handling of a bike is related to four factors:


1. Trail

2. Bottom bracket drop

3. Chain stay length

4. Stem length and position

Trail


The product of head angle and fork rake gives you what is referred to as “trail“. Trail is a figure that will reflect how fast a bike actually steers. More trail equates to slower steering, less trail will make faster steering. Increasing fork rake for a given head tube angle will decrease trail, therefore giving faster steering at the front end. More trail is good at high speeds, but at slower speeds it can make the bike feel sluggish. Trail can be thought of as the tire contact point trailing behind the steering axis.

This is often confused with the curvature or angle of the fork blades. As more rake will equate to faster steering, more trail will actually result in the opposite. See the chart below to make sense of this.

Bottom Bracket Drop


In Baum’s opinion, the lower the bottom bracket (BB), the better the bike handles. What is meant by “better” is more responsive ‘rear end‘ steering. This provides a lower center of gravity and makes the bike more stable. Unfortunately the disadvantage of a low BB is that you can’t pedal through a corner if it’s too low. A bike that might be referred to a “criterium bike” is considered to be good at criteriums because of the high BB drop. As the BB is brought higher, the steering needs to be slowed down. A characteristic of criterium riding are it’s fast corners. In order to have good clearance so you can pedal around those corners, the bottom bracket needs to be high. As you bring the BB up, it’s harder to steer the bike with your backside (you steer a bike using two forces: one with your backside, and one with your hands). In order to lighten the steering up to slow it down, the bike needs to be built with more trail.

For example, you don’t want a BB drop of 65mm and a trail approaching 70mm as this will give a slow rear end that you’re going to need to put in a fair effort with your rear to steer whilst at the same time having a front end that is moving with the smallest input.

For example, you know when you descend and reach speeds of 65-70km/hr and the bike all of a sudden starts to stiffen up? Momentum seems to get under it and the faster you go the harder it is to steer (more countersteering required). If you have a lower bottom bracket and more rake, this sensation of the bike stiffening up comes along at faster speeds. In other words, a lower BB is better for descending. Touring bikes (without racks and panniers) are actually missiles on the descents!

Another example of this the way a track bike is typically built. A track bike has a high bottom bracket so you don’t hit the pedal on the banking of the velodrome, but it also has very slow steering.

When talking about a bike with 700c wheels, a BB drop that would be good for criteriums would range from 65-68mm. A low BB drop that would be on the opposite end of the scale that’s good for touring would be about 80mm. Most bike manufacturers have settled on 65-70mm of BB drop in their frame geometries for race bikes.

So, a higher bottom bracket makes it harder to steer the bike from the rear, and the less rake that’s required to balance the two steering forces. A very awkward feeling bike is when you have very light steering on the handlebars and heavy steering with your bum (i.e. a low bottom bracket). The trick is getting the geometry of the bike balanced between these two steering sensations.

Chain Stay Length


In Darren’s opinion, longer chain stays help deliver a better quality ride. When you climb, the bike has more traction. When you go through a corner, the bike trails further and you can hop on the pedals earlier. The intended use of the bike is a big consideration however.

When chainstays started getting shorter throughout history (late 60′s, early 70′s), it was when riders started getting more powerful and the technology didn’t exist to make the materials strong enough for the desired stiffness. Therefore the chainstays were designed shorter in order to make the bike stiffer. A good bike was considered one that you could barely fit a Tally-Ho cigarette paper in between the rear wheel and the seat tube. This design had nothing to do with handling. It was all about making the bike stiffer. People started identifying this small rear triangle as a “race bike”, and therefore a race bike must handle better. This never changed as materials progressed.

These days the materials exist to make a long chainstay that is still very stiff. However if you have a longer rear end, the bike naturally needs to be manufactured with more material and therefore will be heavier. These days in the industry there is a race for the lightest spec’d bike. What does Baum do with their bikes? They recommend making the rear end as long as acceptable by the customer.

If you’re flexible and can bend forward, 412mm is what Baum will recommend. If the rider sits more upright, the chainstay might go as long as 420mm. If the rider is really tall (i.e. over 6’3″), and the femer is very long, 430mm might be required. The reason for this starts to relate back to seat tube angle and pedalling technique, however I think we might leave that one for another discussion.

Stem Length And Height


The stem isn’t part of the frame per se, but it’s position does affect handling. The longer and lower the stem, the bike will handle with more stability. This doesn’t mean it’s necessarily a good idea to put your stem as low and long as possible however. You actually have to be able to reach it comfortably with your elbows bent and have the flexibility to be in that position.

If you draw a line down to the front axel from where your hands are placed on the handlebars drops, the closer those are together with falling in line with each other, the more stable the bike becomes. For example, track bikes usually have long and low stems.


Conclusion


From all of this you still probably won’t be able to look at a geometry chart to get an indication of the handling characteristics of a bike. The information that’s included in the geometry specs is up to the manufacturer and how informed they want to keep the customer. Cannondale has been including trail and BB drop in their charts for years. Many others don’t. If you want to work out these measurements for yourself based on a geometry drawing of a bike you’re interested in, you can plug the figures into BikeCAD.

The Finished Product


One of the most beautiful works of art that I’ve every laid eyes on. How does it handle? Hopefully one day I’ll find out…


Resources:  http://cyclingtips.com.au/2011/02/the-geometry-of-bike-handling/

Trek Road Bikes

Trek began building bikes in 1976 with a clear mission: Build the best bikes possible. Trek still make the world’s best bikes however they do a lot more than that. Trek actively look for better ways of doing things in every aspect of their business. From creating the worlds most advanced carbon technology, to recycling programs that takes scrap carbon to be re-used somewhere else on a bike. They have even gone as far to develop an Eco range of bikes that aim to create the smallest carbon footprint possible. Trek continue to set the bar while the rest of the bike industry scramble to catch up and nowhere is this more evident than in their carbon Trek road bikes.

Trek road bikes have come from years of development with the world’s best riders. The geometry, that has come from the development of the Madone has meant the road bikes Trek produce not only handle well, with great performance, they are comfortable to ride. In fact, the higher the series of carbon Madone you go, the more compliant and comfortable the ride will be even though the stiffness and responsiveness increases as well. In addition to Trek's world leading carbon technology each Trek road bike is packed with innovative features that set them apart from the rest of the pack. BB90, E2 steerer tubes, Duo-Trap and seamless Di2 integration are some of the stand outs here, and provide Trek riders with exceptional value & performance. Trek road bikes come in three different fit options. H1, H2, & H3 offer three very different riding positions giving just about anyone the chance to be fitted to the world’s most successful bike.

Check out the range of Trek road bikes

H1 fit

Developed for athletes with extraordinary range of pelvic rotation, superior core stability, and the desire to get low and aero, H1 offers the lowest hand position options available for Madone. The choice of many of our Pro Team riders

H2 fit

H2 retains all the handling geometry and ride characteristics of our pro-fit H1 platform, with a slightly higher head tube height to put less strain on a rider’s back and neck. It will also accommodate riders with slightly less pelvic rotation and core stability. The H2 higher head tube is the right way to get most riders in the right place. No goofy high-rise stems, no huge stack of spacers—the look is nothing but pro.

H3 fit

H3 increases head tube height a bit beyond our performance H2 fit, with a slight geometry adjustment to increase the bike’s stability. Perfect for those who need a back-saving, neck-saving, more upright position, but still want pro-level performance and a pro look. No high-rise stems or huge stack of spacers. Fast, strong, and the perfect choice when comfort trumps aero.

Resources: http://mymountain.com.au/g/1059850/trek-road-bikes.html

Thursday, April 3, 2014

Generation X, Y, Z

Generations X,Y, Z and the Others - Cont'd
William J. Schroer

Generation X

Born: 1966-1976
Coming of Age: 1988-1994
Age in 2004: 28 to 38
Current Population: 41 million
Sometimes referred to as the “lost” generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”

Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as “one of the most decisive experiences influencing how Gen Xers will shape their own families”.

Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.

Generation Y, Echo Boomers or Millenniums

Born: 1977-1994
Coming of Age: 1998-2006
Age in 2004: 10 to 22
Current Population: 71 million
The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.

Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.

Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.

Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.

Generation Z

Born: 1995-2012
Coming of Age: 2013-2020
Age in 2004: 0-9
Current Population: 23 million and growing rapidly
While we don’t know much about Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.

Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. More to come on Gen Z...stay tuned.

Next time we will start to take a more in-depth look at the most significant and impactful of the generational cohorts and what implications there might be for libraries and librarians.

Resources:  http://www.socialmarketing.org/newsletter/features/generation3.htm

Saturday, February 15, 2014

Apakah Anakku SEHAT?? (Sebuah catatan tentang tumbuh kembang anak)

Memiliki anak adalah impian banyak orangtua. Namun setiap orangtua harus menyadari bahwa memiliki anak tidaklah sama dengan memiliki suatu “barang”. Memiliki anak mengandung suatu tanggung jawab yang besar, termasuk memastikan anak kita sehat. Sehat tidak hanya berarti tidak sakit, tetapi juga TUMBUH dan BERKEMBANG dengan baik.


PERTUMBUHAN
Pertumbuhan adalah bertambahnya ukuran fisik dan struktur tubuh.
Terdapat berbagai parameter untuk mengukur pertumbuhan seorang anak. Penilaian minimal dilakukan dengan mengukur berat badan dan panjang/tinggi badan serta lingkar kepala (sampai usia… tahun) secara berkala. Ukuran yang diperoleh pada setiap pengukuran kemudian diplot di dalam grafik untuk melihat apakah pertumbuhan anak anda sudah baik.
PERKEMBANGAN
Perkembangan adalah bertambahnya kemampuan struktur dan fungsi tubuh yang lebih kompleks.
Perkembangan dibagi menjadi 4 aspek, yaitu:
  1. Gerak kasar, misalnya kemampuan untuk tengkurap, duduk, berdiri, dan berjalan.
  2. Gerak halus, misalnya kemampuan memegang benda kecil dengan jari-jarinya, mencoret-coret, dan menyusun kubus.
  3. Bahasa, yaitu kemampuan untuk mengungkapkan perasaan/pikirannya dan berkomunikasi.
  4. Sosial dan kemandirian, yaitu kemampuan untuk menjalin interaksi dengan pihak lain serta mengurus dirinya sendiri.
Keempat aspek tersebut harus dipantau secara berkala untuk memastikan anak memiliki kemampuan yang sesuai untuk anak seusianya. Jika pada pemantauan awal (pemeriksaan screening) perkembangan anak ditemukan hal yang meragukan, dapat dilakukan pemeriksaan perkembangan dengan metode yang lebih seksama dan spesifik.
Berikut ini contoh “Kartu Menuju Sehat (KMS)” yang digunakan untuk mencatat penilaian tumbuh kembang anak.


Mari menjadi orangtua cerdas yang peduli pada tumbuh kembang anak kita!
© dr. Ratih Puspita

Sumber:  http://medivita.wordpress.com

Monday, January 20, 2014

Cara Belanja Baru ala Mahasarana Sukses™

  • Bapak/Ibu dapat memilih produk yang diinginkan melalui blog kami www.tokosarana.com atau situs belanja dalam jaringan (online) www.mahasarana.co.id.
  • Produk yang ditampilkan di blog atau situs kami dilengkapi foto, spesifikasi produk dan harga.
  • "A Bricks and Clicks Business": kami melayani penjualan offline dan online.
  • Khusus penjualan dalam jaringan (online) untuk wilayah Jakarta dan sekitarnya, pembayaran bisa dilakukan ditempat (Cash on Delivery)
  • "One Stop Shopping", tersedia produk sepeda, mainan anak dan perlengkapan bayi dari berbagai merek terkenal.
  • Outlet kami:
    • tokosarana™Jakarta:
    • Jalan Raya Bekasi Barat Nomor 53, JATINEGARA, Jakarta Timur 13350, Indonesia
      Lokasi 100 meter sejajar Stasiun Jatinegara
      Telepon TELKOM 021-85915064, 85916152, 85901737, 8517179.
      Pin BB 2A2B254F,
      SMS Simpati 082260777068, IM3 085778673299, XL 087887689110
      Jam operasional 8 - 18 setiap hari (7 hari dalam seminggu)
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      Lokasi baru (Trial Opening 14 Februari 2014)
      Jalan H Ibrahim Adjie (Kiaracondong) No. 107, Bandung 40281. Indonesia 
      Lokasi 10 meter sejajar Bank Mandiri Kantor Cabang Kiaracondong
      Telepon: (022)7274894 (Aktif 14 Februari 2014).
      Pin BB 24E6F248; XL 085956565107;
      Jam operasional 9 - 19 setiap hari (7 hari dalam seminggu)
      Lokasi saat ini:
      Jalan H Ibrahim Adjie (Kiaracondong) No. 128, Bandung 40281. Indonesia;
      Lokasi di bawah Flyover Kiaracondong dan seberang Pasar Kiaracondong
      Telepon TELKOM 022-7319613
  • Outlet menyediakan 5 unit komputer yang beberapa diantaranya dilengkapi monitor TV LED 32 Inci memudahkan Bapak/Ibu memilih produk.
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Wednesday, February 13, 2013

WASPADA!!!!! IKLAN dengan NAMA dan ALAMAT PALSU

Waspada Penipuan Online
MOHON WASPADA!!!!!
Saat ini banyak beredar iklan di situs jual beli online, media sosial atau situs lainnya dengan Nama Palsu atau Alamat Palsu.
SANGAT JANGGAL DAN HARUS DIWASPADAI, PEMASANG IKLAN MENCANTUMKAN NAMA TOKO DAN ALAMAT PALSU!!!!!

Contoh: IKLAN DI TOKOBAGUS BERIKUT INI BUKAN IKLAN TOKOSARANA:
Kami sudah melaporkan iklan tersebut diatas ke TOKOBAGUS untuk dihapus, karena adanya penyalahgunaan nama TOKOSARANA dan alamat TOKOSARANA.

TOKOSARANA tidak bertanggung jawab atas isi dan materi iklan tersebut diatas. TOKOSARANA tidak bertanggung jawab apabila dikemudian hari terjadi tindak pidana penipuan karena iklan tersebut diatas.


Kunjungi situs resmi kami www.tokosarana.com
Untuk berkomunikasi dengan TOKOSARANA, pastikan hanya di
Nomor Telepon TELKOM
(021)85916152
(021)85915064
(021)85901737
(021)8517179
BlackBerry dan Telepon Seluler
Pin BB 2A2B254F
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Sunday, June 17, 2012

Temukan Suasana Tempo Dulu di Pusat Belanja Mester

Pusat Belanja Mester meliputi Pertokoan Jalan Bekasi Barat Raya di sekitar Stasiun Jatinegara, Jakarta Gems Center, Pasar Regional Jatinegara dan Pusat Grosir Jatinegara (PGJ). Produk khusus dapat ditemukan di Pasar Ayam Lokomotip, Pasar Burung, Ikan dan Satwa Mede dan Pasar Lama Jatinegara.

Di Pertokoan Jalan Bekasi Barat Raya meliputi toko dengan kategori produk
  • elektronik seperti tv, mesin cuci, lemari es, penyejuk udara
  • sepatu seperti sepeda gunung, sepeda hibrid, sepeda ontel, sepeda jengki, sepeda anak, sepeda lipat, sepeda bmx, city bike
  • sepeda
  • produk anak dan bayi seperti mobil dan motor mainan aki, kereta bayi, car seat, sepeda roda tiga, baby walker
  • tekstil dan pakaian jadi
  • kaset pita dan cd lagu
  • ikan hias dan akuarium
  • alat pancing
  • penggilingan kopi
  • rumah makan
  • kacamata
  • jam tangan dan jam dinding
  • buku dan alat tulis kantor
  • bahan bangunan
  • alat olahraga dan tropi
  • apotik rakyat

Thursday, March 15, 2012

Multi-brand Strategy

Multi-brand strategy
Definition
Marketing of two or more similar and competing products by the same firm under different and unrelated brands. While these brands eat into each others' sales (see cannibalism), multi-brand strategy does have some advantages as a means of (1) obtaining greater shelf space and leaving little for competitors' products, (2) saturating a market by filling all price and quality gaps, (3) catering to brand-switchers users who like to experiment with different brands, and (4) keeping the firm's managers on their toes by generating internal competition.
Resources: http://www.businessdictionary.com/definition/multi-brand-strategy.html

Second Brand Strategy
A second brand strategy is where a company with an existing brand (or brands) finds another segment of the market to address with a different brand proposition.
Resources:http://www.brandequitymagazine.com

Multi Brand Strategy
Many companies opt for Multi Brand Strategy in order to generate economies of scale by using the basic advantages of the strategy. But it cannot be denied that Multi Brand Strategy can fail due to poor management and due to adoption of unprofitable business models.

Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under Different Brand names. In most of the cases, these products are competing ones and are marketed under the Brand Names which are completely unrelated.

Several companies take up this Multi Brand Strategy, as the strategy offers some advantages:
  • First of all, by adopting Multi Brand Strategy, a company can obtain greater space in the market, where little space is left for the competitor business houses.
  • Secondly, by promoting similar products under different Brand Names, a company can fill up the Price Gaps and Quality Gaps of the target market. In this way, the market can become saturated with the similar products of the same company.
In every market, there are some customers who frequently change brands in order to experiment with products of different brands. By adopting the trick of Multi Brand Strategy, a company can serve effectively to these Brand Switchers.

When a company undertakes Multi Brand Strategy, the managers of the company are bound to operate efficiently as internal competition is generated at a high degree.

The decision of a company in adopting Multi Brand Strategy, depends on the success of the initial brand. If the initial brand becomes successful, then through franchising and retailing, a company can develop a second brand without generating much expense. The Franchises can promote both the primary and secondary brand through same advertisement. The marketing department of the company, can market the different multi brand products just in the way an agency works for multiple clients. All these advantages of Multi Brand Strategy can generate economies of scale.

But, it should be mentioned here that, in spite of all the advantages of Multi Brand Strategy, there are risks too which can challenge the success of this kind of strategy. It has been observed that, in most of the cases, Multi Brand Strategy fail because of poor management and wrong choice of business model.
Resources: http://finance.mapsofworld.com/brand/strategy/multi.html

Contoh:
  • United Bike, Genio Bike, StarBike
  • CocoLatte, BabyDoes, Crater
  • BabyElle, Pliko, Creative Baby
  • Fold-X, Elemen, Laux